The Inside Zone

The Inside Zone

Slices of Tuna: 'That's why we're the best.'

You didn't think Curt Cignetti would waste his opportunity at the podium Thursday, did you? Plus, the Bob Chesney hype train rolls on. And some insight into AD openings.

Matt Fortuna's avatar
Matt Fortuna
Jul 31, 2026
∙ Paid
Screenshot via BTN.

CHICAGO — USC opens fall camp today. The season is almost here.

But first, more from #TalkinSZN …

1. Talk your stuff

Curt Cignetti talked his stuff before he ever coached a game at Indiana — then the losingest program in college football history.

Predict the Hoosiers to be in the Big Ten title game in Year 1? They missed out only because of a tiebreaker.

Win that game a year later? Declare that they’re a year late.

Go 16-0 and win a national title?

Yeah, that happened. And it gave the conference its third straight national title to boot — sending the SEC into a crisis that league has spent much of the offseason trying to talk its way out of.

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So what did you think Cig was going to say when he finally took the podium Thursday at Big Ten media days?

Back down?

Nah.

“We don’t run a hype machine up here in the Midwest,” he said. “We believe everything is earned, not given. When we fall short, we say: ‘We fell short.’ We don’t cry a river, whine and complain. That’s why we’re the best.”

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