The Inside Zone

The Inside Zone

Slices of Tuna: Shamrock frenzy

Notre Dame and Wisconsin jerseys are here. So, too, is breakfast courtesy of Cincinnati. And what's up with media days?

Matt Fortuna's avatar
Matt Fortuna
Jul 10, 2026
∙ Paid
(Photos via x/@NDFootball X/@BadgerFootball)

Fantasy College Football is back. Let’s ride.

1. Shamrock Series unis make a statement

Notre Dame went first, unveiling its Shamrock Series jerseys Wednesday with a sharp video narrated by Marcus Freeman, drawing all of the connections between the Irish and the Packers.

Wisconsin followed suit Thursday, releasing its threads for the matchup at Lambeau Field, with former Badgers and Packers linebacker Vince Biegel tying together the in-state bonds between Madison and Green Bay.

Scheels beat both of them to the punch, although that’s neither here nor there. (Quite a scoop machine, this sporting goods store is.)

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I’ll give the jersey advantage here to Notre Dame, thanks to Freeman’s video reminding us of the Acme Packers. One of the hallmarks of the Shamrock Series, as former Irish AD Jack Swarbrick so often reminded us, was to tell a story. These Irish threads do just that.

Wisconsin may have the better single-game merch, though, if only for the shirts of Bucky the Badger rocking a cheesehead.

Either way, Under Armour wins.

By the way, here’s a fun fact: My first assignment for The Athletic — and perhaps the first assignment ever in the history of the site’s college football arm, then-called The All-American — was attending a joint news conference with Swarbrick and Barry Alvarez at the UA brand house in downtown Chicago. Then, back in the summer of 2017, the ADs announced this two-game series set for Chicago (2021) and Green Bay (2020). The pandemic forced the 2020 game to this year.

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