College basketball is proving that the new system is working
NIL and the transfer portal are good for business. Look no further than Sunday’s men’s and women’s basketball headlines. On and off the court.
As if you needed further proof that NIL and the transfer portal weren’t the bogeymen they were made out to be, along came Sunday.
South Carolina beat Iowa in a national title game that will almost certainly go down as the most-watched women’s basketball game ever, re-setting a record that had already been broken twice in the previous seven days.
And John Calipari was reportedly finalizing a deal to leave Kentucky for Arkansas.
Reading either of those above two sentences five years ago would have been absurd.
Now? It’s business as usual.
And that’s a good thing.